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In a significant career move, the 34-year-old coach has stepped down from the Young Lionesses national team to assume the role of head coach for National Women’s Soccer League franchise Bay FC.

A New Chapter

Her appointment follows the departure of Albertin Montoya, who was at the helm of the California club during its debut two seasons in the premier American league. Montoya stated in September his intention to resign at the conclusion of the 2025 campaign, a season which saw Bay FC finish second-bottom in the 14-team standings.

“It has been a privilege to serve my time with the FA,” stated Coates. “It has been instrumental in my development both on and off the pitch. Now, I feel ready and excited to push myself in a different setting.”

Coaching Pedigree

Since taking charge in 2023, Coates oversaw the England U23s through fixtures including a narrow win over Norway in the European U23 League and a high-scoring loss to the United States. Making the move alongside her to the NWSL is her England assistant, Gemma Davies, a former Aston Villa manager in the Women’s Super League.

Bay FC's CEO, a former FA women’s technical director, spoke highly of Coates's abilities: “Emma is not only an superb manager, but she also has a strong record of elevating athletes to succeed on the biggest stages.”

“Her leadership qualities are exceptional of teams and environments and has the football vision we were looking for,” she continued.

Club Context

The California side experienced a rollercoaster start to its NWSL existence, securing a playoff spot and losing in the playoffs in its debut season before struggling to a 13th-place finish in 2025.

Gavin Step, Gavin Step, offered thanks to the departing duo: “We thank Emma and Gemma for their contributions and extend our best wishes with their new challenge. Emma, with Gemma, has played a crucial part in strengthening the pathway between the young Lionesses and the first team.”

“Their work has directly impacted the development of many young players who have progressed into senior Lionesses,” he added.

Lasting Legacy

Since taking over Mo Marley in 2023, Coates presided over the rise of multiple players to the national team, including playmaker Lucia Kendall—who recently scored her first Lionesses goal—and attackers Michelle Agyemang and Aggie Beever-Jones.

The search for new U23 coaching staff has begun, as the FA looks to continue the growth of the youth national team in the coming years.